We knew The Witcher was a big deal, but we probably didn’t have any idea that it was big enough to propel CD Projekt Red to near Ubisoft status.
A recent report by Gamespot shows that the Cyberpunk 2077 developer is just within shooting distance of Europe’s biggest games publisher which would make the Polish company number two. How about them apples?
How are analysts sizing up the two companies? By valuation, naturally, and CD Projekt Red has jumped from some $6 billion to $8 billion, just under Ubisoft’s $9.3 billion value. As Gamespot notes, this is the price that a company would have to buy should it decide to buy CD Projekt Red though even that is misleading as there is typically a premium attached to a buyout of that magnitude.
Even so, that’s an amazing success story for the company and shows just how powerful strong IP like The Witcher can be.
Starting out as a local distributor in Poland for PC games made abroad, CD Projekt Red began making its own titles among which includes the globally popular The Witcher. In addition to that, CD Projekt Red is the outfit behind Steam competitor Good Old Games, also known as GOG.
The recent release of The Witcher 3 for Nintendo’s popular Switch hybrid console has probably added to that valuation and it will be interesting to see how big of a success Cyberpunk 2077 will be and what impact that might have.
Are you hyped for Cyberpunk 2077? Did you check out The Witcher on Netflix or maybe you’re a fan of the video games? Let us know what you think about CD Projekt Red and their success in the comments below.
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